Raising kids who think for themselves

Every kid has that one thing they can't stop thinking about.

You know the one: dinosaurs, baking, space, soccer. Catbird takes it seriously, and turns what your child loves into how they think, create, and act. Subscribe for ideas now, and hear first when The Portfolio is ready.

On raising a capable kid in the age of algorithms. No spam, unsubscribe anytime.

CATBIRD WORLD OF Baking THE PORTFOLIO CATBIRD WORLD OF Space THE PORTFOLIO CATBIRD WORLD OF Golf THE PORTFOLIO
The difference

Most things made for kids give them something to watch.

Screens, shows, apps, and toys entertain for a while, then it's over. Catbird is built for the opposite.

Catbird gives children the power to
Do. Make. Create. Discover.
Most products
Watch and be entertained
Follow the instructions
Consume the content
Finish and move on
Catbird
Do real, hands-on work
Make and build their own ideas
Create something that's theirs
Discover who they're becoming

Pick a world they already love.

The Worlds

Each Portfolio drops a child into a world they're obsessed with: a mission to take on, real skills to learn, and a body of work to be proud of. Golf leads the first release.

World · 01
World of Golf
Golfer · Course Designer · Groundskeeper
World · 02
World of Baking
Baker
World · 03
World of Home
Home Manager
World · 04
World of Animals
Veterinarian · Marine Biologist · Beekeeper
World · 05
World of Fashion
Fashion Designer
World · 06
World of Space
Astronaut · Engineer · Planetary Scientist
World · 07
World of Money
Entrepreneur · Investor · Economist
More worlds
Coming soon
In development

The Portfolio

Catbird's first physical product. A zip-around folio in your child's own name, one for each World, with a real mission, the tools to practice, and pages to fill. Built to be returned to, and made to be kept.

Subscribe to hear first ›
Format
Zip-around folio
Named
In your child's own name
First release
World of Golf
Release date
Not set. Subscribers hear first.

One system. Every child's journey.

How it works

Every Portfolio follows the same proven framework, so kids step into a real role, build real skills, and grow with confidence.

01
Pick your World

Choose an interest they can't stop thinking about.

02
Accept your Mission

Step into a real role with a purpose that matters.

03
Investigate & Learn

Gather evidence, build new skills, and practice.

04
Make Decisions & Act

Solve problems, make choices, and create real work.

05
Reflect & Grow

Look back, track progress, and plan what's next.

Built for growth

What starts as one mission becomes a living portfolio of skills, evidence, and real progress over time.

Not a worksheet to finish and forget. A body of work kids keep, grow, and are proud of.

MISSION · 01 The first round FIELD NOTES

Not just ready for the future. Capable in it.

Why it works

Children don't build capability by consuming more. They build it by doing more, and that grows the three skills that will matter most.

SKILL · 01

Critical Thinking

They observe, question, research, and solve real problems on their own.

SKILL · 02

Bold Creativity

They imagine, design, experiment, and create original ideas and solutions.

SKILL · 03

Agency

They plan, make decisions, take ownership, and follow through, because it matters to them.

The vision

A world where every child builds a portfolio that tells their story.

Every world adds something real. Skills they've practiced. Work they've created. Experiences they'll remember. All in one growing portfolio.

Because interests today become possibilities tomorrow.

World of Golf 01 World of Baking 02 World of Home 03 World of Animals 04 World of Fashion 05 World of Space 06 World of Money 07

Be here from the beginning.

Subscribe for thoughtful ideas on raising kids who think for themselves. You'll be the first to know when The Portfolio is ready.

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